Five Components of Effective Sales and Marketing Communication

Communication is just as important in business relationships as it is in personal relationships. Most marketers are aware of this, but many do not know how and when to properly communicate their message to prospective customers.

In today's sophisticated marketplace, overcoming communication obstacles is critical—especially early on in the sales process. It is increasingly obvious that the competitive battle for customers is being won or lost at the top of the sales funnel.

So, how does a firm make itself stand out from the rest? It all ties back to effective communication. Here are the five components of an effective sales and marketing communication strategy:

1. Tailor communications for each industry and position. The CEO has different pain points from a CFO or other executives. The same goes for different industries. It is important to make each audience understand that you know understand their unique challenges and can address their specific problems.
2. Get personal early. Many business-to-business sales teams are consultative in nature and relationship-oriented. Businesses should introduce sales representatives in the first communication with a name, some biographical information, and a picture. That will help establish a personal relationship between the rep and the prospect as early as possible in the sales process.
3. Implement a multi-step and multi-media program. The era of single-shot marketing is over. Response rates are much higher, up to three times higher, when marketers employ multiple messages over multiple touch points. For example, to attract leads to a webinar, start with emails, then immediately voice mail, and then follow up with a personal communication from a sales rep. using all communications channels will increase your chances of success.
4. Use speed and best practices to distinguish your pitch from the competition. People have short memories. To ensure that your prospects don't forget about you, use timely communication. For example, before going to a trade show, set up a rapid-response email distribution program. That way you can collect a prospect's business card at a trade show and have an email waiting for him when he plugs in his laptop back at his room—not a week later when he's already talking with your competitors.
5. Impress contacts by showing them that you know what they know. If you send an auto response to prospects who download information from your Web site, maximize the effectiveness of that auto response. Do not just thank the person. Instead, send a personalized email from a sales rep, saying that he will be contacted within 24-48 hours. Also, show your knowledge of his interests. If the prospect has clicked on any product tabs, the email should have attachments related to these products.

Ultimately, the key to successful business communication is understanding your audience and demonstrating that knowledge as you respond to their needs in a timely, professional manner.

If sales and marketing teams work together to close the loop in communications, that cooperation will yield more and better qualified leads, shorter sales cycles, and higher sales conversion rates.

(adopted from Mark Organ article of May, 2006)

What love means? To whom we should give love? (part II)

If we talk about our existence I may say that love can take us to need of being relied on, love can make us to be considered as the only person to share the most crucial matter, to share sorrow, to share laughs, but love may lost if we try to build love but s'one already build a wall --aware or not. If we want to be acknowledged as a mysterious person for our beloved, we are totally in a wrong path. this is what I called Wall. To express our feeling to our beloved is not a sin but a communication, a bridge to have understanding. U can't drive a car if u don't know how to handle the transmission.

Love is water, when mineral water meet other liquid such as syrup or milk, they can gather to each other. As a distinct from, water meet oil, they will never gather coz they have different density. You may call it hate, sorrow, misunderstand, etc.

I mention already above about car. Love is the rally car, u as a driver must be navigated to see the finish line. as a team we need to understand each other, need to have one guidance about reading the map. If we work together in understanding the map it will lead us to a champ. Love, when guided in one vision can last forever. So, understanding is the most important thing in build love. Don't build a wall, show ur self to your beloved, ask him/her about your feeling, express it in words and treats. The reason to live for our beloved is him/her love and care.

When u can't find him/her love.....for specified time, after u try hard, maybe its time for u to drive ur car into other turn. Good luck !!

What love means? To whom we should give love? (part I)

What love means...? If u're being asked by other persons about, it may have some meanings. Some people will tell that love is about a feeling of hank when we are not see her for the time being, feel of jealousy when she get along with s'one (intimacy).

Some also will tell that love is adoring s'one until our heart contents for its well grooming, the way she treat you, until u can't sleep without reflecting her image into our dream.

Others will say love is only human illusion, fake feeling that makes us a slave to s'one, hurt, measureless. It drives us to love insanity, obsessed. Or it's only for hopeless person?

for me, love is a reason for us to be in this world. Love to Alloh, love to Rosululloh, love to our mom, love to our pap, love to our wives, etc.. When u have love to our wife or wife to be but exceeding our love to Alloh and Rosululloh, u'll be ruined, had no meaning in life and after life.

Love to human, u might will left by, u might drove crazy. Don't post ur love above Alloh and Rosululloh.

When man loves s'one, he must consider her love to Alloh and Rosululloh, how religiously she is to them. what she up to from her finding, a man for status on or a man to show where the heaven lies? ask her, does she need marriage base on love or status? when woman get married, a husband is a ticket to heaven but if only the husband is a slave to Alloh. Husband must drive her way to Alloh how to obedient in Alloh's oracle.

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